http://hdl.handle.net/2440/36139 2013-05-22T07:12:57Z 2013-05-22T07:12:57Z Griffiths, Oonah Mary http://hdl.handle.net/2440/77820 2013-05-17T07:30:06Z 2011-12-31T13:30:00Z

Title: Democratic play: understanding media industry change and its impact on political culture through a blended online and offline learning scenario Author: Griffiths, Oonah Mary

2011-12-31T13:30:00Z Prosser, Rosslyn Winifred http://hdl.handle.net/2440/77518 2013-05-08T00:30:25Z 2011-12-31T13:30:00Z

Title: Dear Marg Author: Prosser, Rosslyn Winifred Abstract: This creative-critical work takes the form of a letter using informal address to discuss issues of subject formation, particularly in relation to a ‘hidden’ history of lesbians and feminists in Australia, questions of place and memory. The work discusses the possible forms that autobiography might take when attempting to write radically as well as live radically.

2011-12-31T13:30:00Z Maynard, Amy Louise http://hdl.handle.net/2440/76657 2013-04-09T00:30:17Z 2011-12-31T13:30:00Z

Title: How comics help to teach Shakespeare in schools Author: Maynard, Amy Louise Abstract: To address the literacy crisis that is currently affecting Britain, and to engage students in English studies in Australia, teachers and educators are turning to graphic novels; specifically, graphic novel adaptations of Shakespeare’s plays. Whilst there have been critics of this approach, teaching children about Shakespeare and poetry through comics appears to be successful. There have already been multiple examples of the younger generation becoming familiar with Shakespeare through pop culture, and graphic novels have the advantage in that they have been proven to improve literacy rates. It is a belief of prominent Shakespearean scholars that the works of Shakespeare should not be limited to the elite, as his themes, characters and most importantly, language, is universal, and can be interpreted in many different ways.

2011-12-31T13:30:00Z Cheung, Ming http://hdl.handle.net/2440/75940 2013-03-14T22:30:06Z 2011-12-31T13:30:00Z

Title: The branding of a quality liquor as a symbolic effort toward bringing China forward culturally: a comparative study of Wuliangye and Absolut Vodka Author: Cheung, Ming Abstract: Liquor consumption involves drinking, socializing, and networking. This article compares two alcoholic beverages, namely, Wuliangye from China and Absolut Vodka from Sweden, with the aim of identifying the means by which the Chinese brand can better succeed in its internationalizing efforts. The article first reviews theories of high- versus low-context cultures as well as cultural branding. Through analysis of the graphic and packaging designs of the two liquor brands, it then examines the impact of their cultural branding strategies on the creation of their iconic identities. The Chinese brand expresses the idea of competition with Europe or the United States in the production of quality liquor through the creation of a strong brand identity in the global marketplace, which is realized in its new slogan – “Wuliangye for China, for the World.” Against this backdrop, the article explores the extent to which the production and branding of quality Chinese liquor can be perceived as a symbolic effort toward bringing China forward culturally. It concludes with a discussion of the findings' implications for branding specialists and communication designers.

2011-12-31T13:30:00Z