http://hdl.handle.net/2440/13 Search the Channel search http://digital.library.adelaide.edu.au/dspace/simple-search http://hdl.handle.net/2440/53669 Title: Consumer Sensory Evaluations of Wine Quality: The Respective Influence of Price and Country of Origin <br/> <br/>Author: Veale, Roberta Carolyn; Quester, Pascale Genevieve <br/> <br/>Abstract: The purpose of the study was to investigate the respective influences of price and country of origin as extrinsic cues on consumer evaluations of wine quality when all intrinsic cues are experienced through sensory perception. Taste testing experiments were conducted (N =263) using Chardonnay as the test product and a 3 (country of origin, COO) x 3 (price) x 3 (acid level) conjoint analysis fractional factorial design. Price and COO were both found to be more important contributors to perception of wine quality than taste. Reliance on extrinsic cues was found to remain extremely robust even when all intrinsic cues were available through sensory experience for respondent evaluation. T he research demonstrated that even when evaluating a product through consumption, consumer belief in the price/value schema dominates quality assessment. These findings mean that marketers cannot assume that intrinsic product attributes, even when experienced, will be weighted and interpreted accurately by consumers. The research significantly advances our understanding of consumers’ use of extrinsic cues (price and COO specifically), and their respective influence in their determination of both expected and experienced quality. <br/> <br/>Description: © 2008 Association of Food Economists http://hdl.handle.net/2440/53668 Title: A dyadic study of "champions" in univeristy-industry relationships <br/> <br/>Author: Plewa, Carolin; Quester, Pascale Genevieve <br/> <br/>Abstract: Purpose – This dyadic study aims to analyses the influence of champions, particularly their personal engagement and experience, on relationships that cross different sectors and working environments. Design/methodology/approach – Based on an extensive literature review and initial qualitative research, a conceptual dyadic model is presented and tested using structural equation modelling methods. Findings – Path analysis results show a surprisingly weak effect of champions. However, personal experience influenced engagement, which, in turn, impacted on commitment. Furthermore, a positive influence of trust and commitment on satisfaction is confirmed. Research limitations/implications – The results are limited by the small dyadic sample size and a potential bias towards positive relationships. Originality/value – Based on relationship and services marketing theory, this paper provides much needed insights on university–industry relationships, analysing the influence of personal engagement and experience on the relationship characteristics trust and commitment and, in turn, on satisfaction. http://hdl.handle.net/2440/53667 Title: Do directors’ duties in Australia provide adequate scope for risk-taking? An examination of the current law and defence reform proposals <br/> <br/>Author: Varzaly, Jenifer Arezu <br/> <br/>Abstract: Directors must be able to make decisions which inevitably involve some degree of commercial risk if the economy is to be advantaged. Likewise, careless and dishonest director behaviour must be discouraged if shareholder interests are to be adequately protected. Australian corporate law has attempted to strike this balance through the enactment of provisions such as the business judgment rule contained in s180(2) of the federal Corporations Act 2001. This rule was introduced for the purpose of protecting and providing deference to directors in making management decisions. Yet, since its enactment, the rule has seldom been argued and has never been successfully applied in a major case. This article compares and contrasts the Australian business judgment rule with the more successfully argued US business judgment rule, and then examines current law reform proposals to extend the protection offered to directors in carrying out their duties. The article concludes that a general defence should be enacted to provide better protection for directors and prevent the undue restriction of their entrepreneurial activities <br/> <br/>Description: © 2008 Monash Business Review http://hdl.handle.net/2440/53666 Title: Exploring consumer fanaticism: Extraordinary devotion in the consumption context <br/> <br/>Author: Chung, Emily; Beverland, Michael Bryan; Farrelly, Francis John; Quester, Pascale Genevieve <br/> <br/>Abstract: This paper explores the phenomenon of fanaticism through qualitative in-depth interviews to learn about the characteristics associated with extraordinary devotion to consumptive objects. Findings showed inertial (addictive and obsessive-compulsive) elements associated with fanaticism, however, contrary to common portrayals, this is not always detrimental to the individual. It also showed that fanaticism involves managing the fine line between extreme levels of enthusiasm that is positive and fulfilling, versus non-sustainable borderline-dysfunctional levels of enthusiasm that may turn into something darker or problematic <br/> <br/>Description: © 2008 Association for Consumer Research. All rights reserved.