Adelaide Research and Scholarship: Integrating internet/database marketing for CRM

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Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/31176

Type:	Book chapter
Title:	Integrating internet/database marketing for CRM
Author:	Rao Hill, Sally Li O'Leary, Chris
Citation:	Advances in electronic marketing / Irvine Clarke III, Theresa B. Flaherty (eds.), Ch. IX, pp.157-174
Publisher:	Idea Group Publishing
Issue Date:	2005
ISBN:	1591403219
School/Discipline:	School of Commerce
RMID:	0020052343
Description (link):	http://proxy.library.adelaide.edu.au/login?url=http://library.adelaide.edu.au/cgi-bin/Pwebrecon.cgi?BBID=1171890
Links to content (authorised users):	Check full text options
Appears in Collections:	Business School