Adelaide Research and Scholarship: Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries

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Permanent link to this item: http://hdl.handle.net/2440/35332

Type:	Conference paper
Title:	Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries
Author:	Zucca, G. Cohen, E. Goodman, Steven Paul Lockshin, Larry
Citation:	Proceedings of the 3rd International Wine Marketing Symposium, 6-8 July, 2006 / Academy of Wine Business Research
Publisher:	UniCeSV
Issue Date:	2006
Conference Name:	International Wine Business & Marketing Conference (3rd : 2006 : Montpellier, France)
School/Discipline:	Business School
RMID:	0020062817
Links to content (authorised users):	Check full text options
Appears in Collections:	Business School