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Permanent link to this item:
http://hdl.handle.net/2440/35359
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| Type: | Conference paper |
| Title: | Stages or leaps? Market strategies of telecommunication operators from small and medium sized countries |
| Author: | Laanti, Riku J.
McDougall, F. M.
Baume, Georges Jean Roger |
| Citation: | Proceedings of the 48th Annual Meeting
of the Academy of International Business, Beijing, China, June 23-26, 2006 / Mary Ann Von Glinow, Tunga Kiyak (eds.), pp. 162 |
| Publisher: | Academy of International Business |
| Issue Date: | 2006 |
| Conference Name: | Annual Meeting of the Academy of International Business (48th : 2006 : Beijing, China) |
| School/Discipline: | Business School |
| Abstract: | This paper discusses international market strategies of companies in an internationalising service industry, the
telecommunications industry. The analysis focusses on the market strategies of four national
telecommunications operators who have moved from a domestic monopoly to being an actor in the global
telecommunications industry. Differences in the market strategies between manufacturing and service
companies in general, and in the telecommunications industry in particular, are analysed. The special challenges
that telecommunication operators from small and medium size countries face are discussed. The conceptual
framework is developed, and methodology and research procedures are introduced. The preliminary case study findings are reported. |
| Description: | © 2006 Academy of International Business |
| RMID: | 0020063509 |
| Description (link): | http://aib.msu.edu/events/2006/AIB2006_Proceedings.pdf |
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| Appears in Collections: | Business School
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