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Adelaide Research and Scholarship
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Schools and Disciplines
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Business School
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Business School
Permanent link to this item:
http://hdl.handle.net/2440/35936
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| Type: | Article |
| Title: | Why young consumers adopt interactive technologies |
| Author: | Arthur, Damien
Sherman, Claire Eloise
Appel, D.
Moore, L. M. |
| Citation: | Young Consumers, 2006; 7 (3):33-38 |
| Publisher: | Emerald Group Publishing Ltd. |
| Issue Date: | 2006 |
| ISSN: | 1747-3616 |
| School/Discipline: | Business School |
| Abstract: | Purpose – The purpose of this paper is to provide an explanation for why young consumers adopt interactive technologies.
Design/methodology/approach – The data analysed in this paper was taken from a series of in-depth interviews and two online surveys initially conducted for the 2005 and 2006 Lifelounge Urban Market Reports.
Findings – The results suggest that five key values held by young consumers explain their adoption of interactive technologies. Following the explanation of each finding is a vignette of how the social networking site MySpace utilises interactive technologies to enable young consumers to convey their values.
Originality/value – This paper fills a gap in the literature by providing a values-based structure of why young consumers adopt interactive technologies. |
| Description: | © Emerald Group Publishing Limited |
| RMID: | 0020062540 |
| DOI: | 10.1108/17473610610705354 |
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| Appears in Collections: | Business School
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| View citing articles in: | Google Scholar
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