Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/85137
Citations
Scopus Web of Science® Altmetric
?
?
Type: Journal article
Title: Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Author: Proksch, M.
Orth, U.
Bethge, F.
Citation: Journal of Consumer Behaviour: an international research review, 2013; 12(4):318-326
Publisher: John Wiley & Sons
Issue Date: 2013
ISSN: 1472-0817
1479-1838
Statement of
Responsibility: 
Michael Proksch, Ulrich R. Orth and Franziska Bethge
Abstract: <jats:title>ABSTRACT</jats:title><jats:p>This research investigates the formation of consumer attachments to brands contingent upon their attachment anxiety and security. An experiment utilizes a consumer sample and real brands across four product categories (apparel, body care, consumer electronics, and soft drinks) to test the relations between consumer–brand identification and brand attachment dependent on attachment anxiety and attachment security. Consistent with previous research, the findings initially confirm that consumer–brand identification relates positively to brand attachment. Prior work is extended, however, by demonstrating that attachment anxiety has a strong influence on this relationship by moderating the effect of consumer–brand identification on brand attachment but only under low attachment security and with women. Implications relate to attachment research and brand management. Copyright © 2013 John Wiley &amp; Sons, Ltd.</jats:p>
Description: Article first published online: 28 JUN 2013
Rights: Copyright © 2013 John Wiley & Sons, Ltd.
DOI: 10.1002/cb.1434
Published version: http://dx.doi.org/10.1002/cb.1434
Appears in Collections:Aurora harvest 7
Psychology publications

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.