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Type: Conference paper
Title: Marketing of religion in cyberspace
Author: Kale, S.
Kamineni, R.
Citation: Proceedings of the ANZMAC 2003 Conference: A celebration of ehrenberg and bass: marketing knowledge, discoveries and contribution, 2003, pp.477-485
Publisher: ANZMAC
Issue Date: 2003
Conference Name: ANZMAC 2003 Conference (1 Dec 2003 - 3 Dec 2003 : Adelaide, SA)
Statement of
Sudhir Kale, Rajeev Kamineni
Abstract: The Internet has begun to play a significant role in people’s lives, albeit in the lives of people living on the ‘right’ side of the digital divide. Yet, the nexus between religion and the Internet has seldom been discussed in the marketing context. This paper investigates the effect of the Internet on how people use the new technology to fulfill their spiritual and religious needs. The marketing implications of this nascent but widely spreading phenomenon are discussed since this trend has a significant impact on the providers of spiritual and religious services.
Rights: Copyright of papers presented at ANZMAC conferences is retained by the authors, therefore any other use of these materials – including reproduction for purposes other than those noted above, modification, distribution, or republication – without prior written permission of the author is strictly prohibited.
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Entrepreneurship, Commercialisation, and Innovation Centre publications

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