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Type: Conference paper
Title: Localisation as a product strategy for transition economies in Asia: cases from China and India
Author: Kamineni, R.
Citation: Proceedings of the ANZMAC 2005 Conference: Broadening the Boundaries, 2005 / pp.39-45
Publisher: ANZMAC
Issue Date: 2005
ISBN: 064645546X
Conference Name: ANZMAC 2005 Conference (05 Dec 2005 - 07 Dec 2005 : Fremantle, Western Australia)
Statement of
Rajeev Kamineni
Abstract: The International Finance Corporation (IFC) coined the phrases “emerging markets” and “transition economies” in the early 1980’s. IFC used economic indicators like per capita income and the ratio of market capitalization to the GNP and based on these, it developed certain benchmarks to classify the transition economies. This paper specifies the common attributes of the transition economies and details the emerging opportunities and challenges in the transition economies. This paper also examines how products are localised as a competitive strategy, keeping in mind the unique characteristics and trends that are common to transition economies. Two short cases from China and India are presented to develop an argument for the product strategy that needs to be employed to succeed in the transition economies.
Keywords: Marketing in Asia; transition economies; product strategy; localisation
Rights: Copyright of papers presented at ANZMAC conferences is retained by the authors, therefore any other use of these materials – including reproduction for purposes other than those noted above, modification, distribution, or republication – without prior written permission of the author is strictly prohibited.
RMID: 0030069290
DOI: 10.1111/aa
Published version:
Appears in Collections:Entrepreneurship, Commercialisation, and Innovation Centre publications

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