Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/106426
Type: Book chapter
Title: Consumer segmentation for globalising firms
Author: Aurifeille, J.
Medlin, C.
Gil-Lafuente, J.
Citation: Globalization: partnerships, modernization and future perspectives, 2012 / Mancini, J. (ed./s), Ch.9, pp.117-125
Publisher: Nova Science Publishers
Issue Date: 2012
Series/Report no.: Global Economic Studies
ISBN: 9781613245316
Statement of
Responsibility: 
Jacques-Marie Aurifeille, Christoper John Medlin and Jaime Gil-Lafuente
Rights: Copyright ©2012 Nova Science Publishers
RMID: 0030072005
Appears in Collections:Business School publications

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