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Type: Journal article
Title: Relationship marketing's role in managing the firm-investor dyad
Author: Hoffmann, A.
Pennings, J.
Wies, S.
Citation: Journal of Business Research, 2011; 64(8):896-903
Publisher: Elsevier
Issue Date: 2011
ISSN: 0148-2963
Statement of
Arvid O.I. Hoffmann, Joost M.E. Pennings, Simone Wies
Abstract: Abstract not available
Keywords: Marketing-finance interface; investor relations; role of marketing; market-based assets
Rights: © 2010 Elsevier Inc. All rights reserved.
RMID: 0030059879
DOI: 10.1016/j.jbusres.2010.09.005
Appears in Collections:Business School publications

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