Adelaide Research & Scholarship
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/107636
| Citations | ||
| Scopus | Web of Science® | Altmetric |
|---|---|---|
|
?
|
?
|
|
| Type: | Journal article |
| Title: | Relationship marketing's role in managing the firm-investor dyad |
| Author: | Hoffmann, A. Pennings, J. Wies, S. |
| Citation: | Journal of Business Research, 2011; 64(8):896-903 |
| Publisher: | Elsevier |
| Issue Date: | 2011 |
| ISSN: | 0148-2963 1873-7978 |
| Statement of Responsibility: | Arvid O.I. Hoffmann, Joost M.E. Pennings, Simone Wies |
| Abstract: | Abstract not available |
| Keywords: | Marketing-finance interface; investor relations; role of marketing; market-based assets |
| Rights: | © 2010 Elsevier Inc. All rights reserved. |
| DOI: | 10.1016/j.jbusres.2010.09.005 |
| Published version: | http://dx.doi.org/10.1016/j.jbusres.2010.09.005 |
| Appears in Collections: | Aurora harvest 8 Business School publications |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.