Please use this identifier to cite or link to this item:
Scopus Web of Science® Altmetric
Type: Journal article
Title: Online consumers' responses to deal popularity as an extrinsic cue
Author: Kao, C.
Rao Hill, S.
Troshani, I.
Citation: Journal of Computer Information Systems, 2017; 57(4):374-384
Publisher: Taylor & Francis
Issue Date: 2017
ISSN: 0887-4417
Statement of
Karen C. Kao, Sally Rao Hill, and Indrit Troshani
Abstract: Deal popularity indicates the popularity of a product or service within a specific deal duration and is being used by many e-tailers in their websites/apps. While deal popularity is receiving increasing attention by academics and practitioners alike, its effect as an extrinsic cue remains under-researched. Using an experimental design, this study investigates the effect of deal popularity on expected service quality in an e-tailing environment. It is found that deal popularity influences service quality expectations for credence services, but not experience services. High deal popularity positively influences consumers’ intention to purchase and willingness to recommend credence services. E-tailers of services need to pay attention to deal popularity displayed for credence services and leverage on the positive effect it has on consumers.
Keywords: Cue utilization; deal popularity; e-commerce; service quality
Rights: © 2017 International Association for Computer Information Systems
DOI: 10.1080/08874417.2016.1232997
Appears in Collections:Aurora harvest 8
Business School publications

Files in This Item:
File Description SizeFormat 
  Restricted Access
Restricted Access1.34 MBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.