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Type: Book chapter
Title: Customer engagement with a service offering: a framework for complex services
Author: Ng, S.
Plewa, C.
Sweeny, J.
Citation: Customer Engagement: Contemporary Issues and Challenges, 2016 / Brodie, R., Hollebeek, L., Conduit, J. (ed./s), Ch.11, pp.193-210
Publisher: Routledge
Publisher Place: Abingdon , United Kingdom
Issue Date: 2016
ISBN: 1138847380
Statement of
Sylvia Ng, Carolin Plewa and Jillian C. Sweeney
Rights: © 2016 The author(s)
RMID: 0030041317
DOI: 10.4324/9781315725185
Published version:
Appears in Collections:Entrepreneurship, Commercialisation, and Innovation Centre publications

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