Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/109572
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dc.contributor.authorBreidbach, C.-
dc.contributor.authorBrodie, R.-
dc.contributor.editorBrodie, R.-
dc.contributor.editorHollebeek, L.-
dc.contributor.editorConduit, J.-
dc.date.issued2016-
dc.identifier.citationCustomer Engagement: Contemporary Issues and Challenges, 2016 / Brodie, R., Hollebeek, L., Conduit, J. (ed./s), Ch.7, pp.124-137-
dc.identifier.isbn1138847380-
dc.identifier.isbn9781138847385-
dc.identifier.urihttp://hdl.handle.net/2440/109572-
dc.description.abstractThe book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.-
dc.description.statementofresponsibilityChristoph F. Breidbach and Roderick J. Brodie-
dc.language.isoen-
dc.publisherRoutledge-
dc.rights© 2016 The author(s)-
dc.source.urihttps://www.routledge.com/products/9781138847385-
dc.subjectConsumer behavior-
dc.titleNature and purpose of engagement platforms-
dc.typeBook chapter-
dc.identifier.doi10.4324/9781315725185-
dc.publisher.placeAbingdon, United Kngdom-
pubs.publication-statusPublished-
Appears in Collections:Aurora harvest 3
Business School publications

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