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Type: Book chapter
Title: Nature and purpose of engagement platforms
Author: Breidbach, C.
Brodie, R.
Citation: Customer Engagement: Contemporary Issues and Challenges, 2016 / Brodie, R., Hollebeek, L., Conduit, J. (ed./s), Ch.7, pp.124-137
Publisher: Routledge
Publisher Place: Abingdon, United Kngdom
Issue Date: 2016
ISBN: 1138847380
Editor: Brodie, R.
Hollebeek, L.
Conduit, J.
Statement of
Christoph F. Breidbach and Roderick J. Brodie
Abstract: The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Keywords: Consumer behavior
Rights: © 2016 The author(s)
DOI: 10.4324/9781315725185
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Appears in Collections:Aurora harvest 3
Business School publications

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