Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/110078
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Type: Journal article
Title: "Your Brain Matters": Issues of Risk and Responsibility in Online Dementia Prevention Information
Author: Lawless, M.
Augoustinos, M.
LeCouteur, A.
Citation: Qualitative Health Research, 2018; 28(10):1539-1551
Publisher: SAGE Publications
Issue Date: 2018
ISSN: 1049-7323
1552-7557
Statement of
Responsibility: 
Michael Lawless, Martha Augoustinos and Amanda LeCouteur
Abstract: The Internet has been argued to provide diverse sites for health communication and promotion, including issues that constitute major public health priorities such as the prevention of dementia. In this study, discursive psychology is used to examine how information about dementia risk prevention was presented on the websites of the most prominent English-language, nonprofit dementia organizations. We demonstrate how information about dementia risk and its prevention positions audiences as at-risk of developing dementia and constructs preventive behavior as a matter of individual responsibility. Websites represented participation in certain lifestyle practices as normative and emphasized audience members' personal responsibility for managing dementia risk. It is argued that such representations promote a moral identity in regard to brain health in which an ethic of self-responsibility is central. The implications of such identity construction in a context of increasing prevalence of dementia diagnosis are discussed.
Keywords: Internet; websites; risk; health promotion; dementia; discursive psychology; English-speaking countries
Rights: © The Author(s) 2017
RMID: 0030076708
DOI: 10.1177/1049732317732962
Appears in Collections:Nursing publications

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