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Type: Journal article
Title: What are they thinking? Consumer attitudes to meat production in Australia
Author: Bray, H.
Buddle, E.
Ankeny, R.
Citation: Animal Production Science, 2017; 57(12):2345-2352
Publisher: CSIRO Publishing
Issue Date: 2017
ISSN: 1836-0939
Statement of
H. J. Bray, E. A. Buddle and R. A. Ankeny
Abstract: Meat production has come under increasing scrutiny from consumers and citizens who feel that certain practices are unethical and negatively affect farm-animal welfare. Animal welfare can be viewed as both a scientific and social concept, and purchasing products with animal welfare claims can be considered an act of ‘ethical consumption’. The present paper reviews research that examines consumer attitudes to animal welfare and highlights tensions between consumer and citizen attitudes and behaviours, and assumptions that are made within these studies. We present our own research into motivations to purchase free-range eggs as an example of research that attempts to unpack these assumptions, in particular, that such purchases are made out of concern for animal welfare. We present a further example of our own research that attempts to identify how attitudes to meat production are socially constructed. We conclude with recommended strategies to engage the broader community in discussions about animal production, so as to improve industry–community communication about farm-animal welfare in meat-production industries.
Keywords: Animal production; animal welfare; ethical consumption
Rights: Journal compilation © CSIRO 2017
DOI: 10.1071/AN17361
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