Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/111541
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dc.contributor.authorMazodier, M.-
dc.contributor.authorQuester, P.-
dc.contributor.authorPlewa, C.-
dc.contributor.authorCarrillat, F.-
dc.contributor.editorHamilton, R.-
dc.contributor.editorSa Vinhas, A.-
dc.date.issued2014-
dc.identifier.citationProceedings of the AMA Summer Educators' Conference: Leveraging New Technologies to Create Value, 2014 / Hamilton, R., Sa Vinhas, A. (ed./s), pp.7-8-
dc.identifier.isbn9781634398848-
dc.identifier.urihttp://hdl.handle.net/2440/111541-
dc.description.statementofresponsibilityFrançois A. Carrillat, Marc Mazodier, Carolin Plewa, Pascale Quester-
dc.language.isoen-
dc.publisherAmerican Marketing Association-
dc.relation.ispartofseriesAMA Educators Proceedings; 25-
dc.rightsCopyright© (2014) by the American Marketing Association All rights reserved.-
dc.source.urihttp://www.proceedings.com/25314.html-
dc.titleThe efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributions-
dc.typeConference paper-
dc.contributor.conference2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)-
dc.publisher.placeChicago, IL-
pubs.publication-statusPublished-
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]-
dc.identifier.orcidPlewa, C. [0000-0002-4570-0065]-
Appears in Collections:Aurora harvest 8
Business School publications

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