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https://hdl.handle.net/2440/111541
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Mazodier, M. | - |
dc.contributor.author | Quester, P. | - |
dc.contributor.author | Plewa, C. | - |
dc.contributor.author | Carrillat, F. | - |
dc.contributor.editor | Hamilton, R. | - |
dc.contributor.editor | Sa Vinhas, A. | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Proceedings of the AMA Summer Educators' Conference: Leveraging New Technologies to Create Value, 2014 / Hamilton, R., Sa Vinhas, A. (ed./s), pp.7-8 | - |
dc.identifier.isbn | 9781634398848 | - |
dc.identifier.uri | http://hdl.handle.net/2440/111541 | - |
dc.description.statementofresponsibility | François A. Carrillat, Marc Mazodier, Carolin Plewa, Pascale Quester | - |
dc.language.iso | en | - |
dc.publisher | American Marketing Association | - |
dc.relation.ispartofseries | AMA Educators Proceedings; 25 | - |
dc.rights | Copyright© (2014) by the American Marketing Association All rights reserved. | - |
dc.source.uri | http://www.proceedings.com/25314.html | - |
dc.title | The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributions | - |
dc.type | Conference paper | - |
dc.contributor.conference | 2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA) | - |
dc.publisher.place | Chicago, IL | - |
pubs.publication-status | Published | - |
dc.identifier.orcid | Quester, P. [0000-0001-6872-6973] | - |
dc.identifier.orcid | Plewa, C. [0000-0002-4570-0065] | - |
Appears in Collections: | Aurora harvest 8 Business School publications |
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