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Type: Journal article
Title: The new politics of food: television and the media/food industries
Author: Phillipov, M.
Citation: Media International Australia, 2016; 158(1):90-98
Publisher: SAGE Publications
Issue Date: 2016
ISSN: 1329-878X
Statement of
Michelle Phillipov
Abstract: The provenance of food and the ethics of food production and consumption are increasingly a focus of media, particularly of television cooking shows. This is the result of complex dynamics of interaction between the media and food industries that are influencing consumer behaviours and business practices. This article offers a preliminary exploration of some of these relationships, focusing on Australian food television. Using two case studies that are arguably at opposite ends of the media/food spectrum - the first focusing on a niche lifestyle programme that advocates for small food producers and the second focusing on the televisual marketing strategies of a major supermarket - the article considers how relationships between media and food industries are not only investing food with new meaning and significance but are also opening up new markets and marketing strategies for food products and experiences.
Keywords: Food marketing; food politics; food television; media and food industries
Rights: © The Author(s) 2016
RMID: 0030081134
DOI: 10.1177/1329878X15627339
Grant ID:
Appears in Collections:Media Studies publications

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