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|Title:||A contingent view of partner coopetition in international joint ventures|
|Citation:||Journal of International Marketing, 2017; 25(3):42-60|
|Publisher:||American Marketing Association|
|Chengli Shu, Jason Lu Jin, and Kevin Zheng Zhou|
|Abstract:||The article discusses a study which examined how the efficacy of partner coopetition is conditional on international joint venture (IJV) characteristics and environmental factors by analyzing 194 IJV in China. Topics covered include how coopetition fosters IJV performance under conditions such as high foreign equity share, conditions wherein coopetition hinders IJV performance, and insights for managing partner coopetition in IJV.|
|Keywords:||Coopetition; cooperation; competition; contingent view; international joint ventures|
|Rights:||© 2017, American Marketing Association|
|Appears in Collections:||Business School publications|
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