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Type: Journal article
Title: Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising
Author: Burton, R.
Farrelly, F.
Quester, P.
Citation: International Journal of Sports Marketing and Sponsorship, 2001; 2(4):315-330
Publisher: Winthrop Publications Ltd
Issue Date: 2001
ISSN: 1464-6668
Statement of
Rick Burton, Francis John Farrelly and Pascale G. Quester.
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Appears in Collections:Aurora harvest 2
Business School publications

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