Adelaide Research & Scholarship
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http://hdl.handle.net/2440/1231| Citations | ||
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| Type: | Journal article |
| Title: | Self-congruity and product evaluation: a cross-cultural study |
| Author: | Quester, P. Karunaratna, A. Goh, L. |
| Citation: | Journal of Consumer Marketing, 2000; 17(6 & 7):525-537 |
| Publisher: | Emerald Group Publishing Limited |
| Issue Date: | 2000 |
| ISSN: | 0736-3761 |
| RMID: | 0001000371 |
| DOI: | 10.1108/07363760010349939 |
| Appears in Collections: | Business School publications |
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