Please use this identifier to cite or link to this item:
http://hdl.handle.net/2440/1231
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Type: | Journal article |
Title: | Self-congruity and product evaluation: a cross-cultural study |
Author: | Quester, P. Karunaratna, A. Goh, L. |
Citation: | Journal of Consumer Marketing, 2000; 17(6 & 7):525-537 |
Publisher: | Emerald Group Publishing Limited |
Issue Date: | 2000 |
ISSN: | 0736-3761 |
RMID: | 0001000371 |
DOI: | 10.1108/07363760010349939 |
Appears in Collections: | Business School publications |
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