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Type: Journal article
Title: Self-congruity and product evaluation: a cross-cultural study
Author: Quester, P.
Karunaratna, A.
Goh, L.
Citation: Journal of Consumer Marketing, 2000; 17(6 & 7):525-537
Publisher: Emerald Group Publishing Limited
Issue Date: 2000
ISSN: 0736-3761
RMID: 0001000371
DOI: 10.1108/07363760010349939
Appears in Collections:Business School publications

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