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Type: Journal article
Title: Scaling numerical variables and information loss: an appraisal of Morrison's work
Author: Quester, P.
Dion, E.
Citation: Marketing Bulletin (Online), 1997; 8:59-65
Issue Date: 1997
ISSN: 1176-645X
Statement of
Pascale Quester, Emanuel Dion
Rights: Copyright of Marketing Bulletin is the property of Massey University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.
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Appears in Collections:Aurora harvest 2
Business School publications

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