Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/128234
Type: Conference item
Title: Initiating actor engagement with novel products
Author: Conduit, J.
Ayi Wong, D.
Plewa, C.
Citation: Abstracts of the 47th European Marketing Academy Conference (EMAC 2018), 2018
Publisher: EMAC
Issue Date: 2018
Conference Name: 47th European Marketing Academy Conference (EMAC) (29 May 2018 - 01 Jun 2018 : Glasgow, United Kingdom)
Statement of
Responsibility: 
Jodie Conduit, Diana Ayi Wong, Carolin Plewa
Rights: Copyright status unknown
RMID: 0030117063
Published version: http://www.emac-2018.org/r/default.asp?iId=IDHG
Appears in Collections:Business School publications

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