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Type: Book chapter
Title: The role of social capital in shaping consumer engagement within online brand communities
Author: Bowden, J.L.H.
Conduit, J.
Hollebeek, L.D.
Luoma-aho, V.
Citation: The Handbook of Communication Engagement, 2018 / Johnston, K. (ed./s), Ch.33, pp.491-504
Publisher: Wiley Blackwell
Publisher Place: Hoboken, NJ
Issue Date: 2018
Series/Report no.: Handbooks in Communication and Media
ISBN: 1119167493
Editor: Johnston, K.
Statement of
Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem
Rights: © 2018 John Wiley & Sons, Inc. Published 2018 by John Wiley & Sons, Inc.
DOI: 10.1002/9781119167600.ch33
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Appears in Collections:Aurora harvest 8
Business School publications

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