Adelaide Research & Scholarship
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https://hdl.handle.net/2440/128336
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| Type: | Book chapter |
| Title: | The role of social capital in shaping consumer engagement within online brand communities |
| Author: | Bowden, J.L.H. Conduit, J. Hollebeek, L.D. Luoma-aho, V. |
| Citation: | The Handbook of Communication Engagement, 2018 / Johnston, K. (ed./s), Ch.33, pp.491-504 |
| Publisher: | Wiley Blackwell |
| Publisher Place: | Hoboken, NJ |
| Issue Date: | 2018 |
| Series/Report no.: | Handbooks in Communication and Media |
| ISBN: | 1119167493 9781119167495 |
| Editor: | Johnston, K. |
| Statement of Responsibility: | Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem |
| Rights: | © 2018 John Wiley & Sons, Inc. Published 2018 by John Wiley & Sons, Inc. |
| DOI: | 10.1002/9781119167600.ch33 |
| Published version: | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600 |
| Appears in Collections: | Aurora harvest 8 Business School publications |
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