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dc.contributor.authorJulian, Craig C.en
dc.contributor.authorO'Cass, Aronen
dc.identifier.citationThunderbird International Business Review. 46:359-380en
dc.publisherJohn Wiley & Sons, Inc.en
dc.titleThe impact of firm and environmental characteristics on International Joint Venture (IJV) marketing performance in Thailanden
dc.typeJournal articleen
Appears in Collections:Business School publications

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