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dc.contributor.authorWham, Carolen
dc.description.abstractInvestigates the relationship between consumer attitudes and the effects of TV advertising of milk in New Zealand, in light of the long-term decline in milk consumption.The findings indicate that, in order to reverse the decline in milk consumption, the milk industry must develop advertising strategies that have more relevance to consumers, and that further research is required in order to understand the relevance of milk in consumer lifestyles.en
dc.format.extent211202 bytesen
dc.subject.lcshAdvertising Milk New Zealand: Milk; Consumers New Zealand Attitudesen
dc.titleChanging New Zealanders' attitudes to milk? / Carol Whamen
dc.contributor.schoolDept. of Public Healthen
dc.provenanceThis electronic version is made publicly available by the University of Adelaide in accordance with its open access policy for student theses. Copyright in this thesis remains with the author. This thesis may incorporate third party material which has been used by the author pursuant to Fair Dealing exception. If you are the author of this thesis and do not wish it to be made publicly available or If you are the owner of any included third party copyright material you wish to be removed from this electronic version, please complete the take down form located at:
dc.description.dissertationThesis (Ph.D.) -- University of Adelaide, Dept. of Public Health, 2000?en
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