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Type: Thesis
Title: Building competitive advantage? : the internet's impact on the value system : a study of the South Australian wine industry / Steve Goodman.
Author: Goodman, Steven Paul
Issue Date: 2002
School/Discipline: Business School
Abstract: Using the South Australian wine industry as a case study, this thesis explores the use of the Internet for marketing purposes and looks at the benefits. The relationships between Internet use for marketing and the benefit realised is then measured using multiple regression analysis. The author seeks to develop a framework for practical use of the Internet for marketing purposes and to illustrate the commercial benefits that arise from this new business strategy.
Dissertation Note: Thesis (Ph.D.)--University of Adelaide, Adelaide Graduate School of Business, 2002
Description: Bibliography: leaves 175-189.
[vi], 190, [45] leaves : ill., charts ; 30 cm.
Provenance: This electronic version is made publicly available by the University of Adelaide in accordance with its open access policy for student theses. Copyright in this thesis remains with the author. This thesis may incorporate third party material which has been used by the author pursuant to Fair Dealing exception. If you are the author of this thesis and do not wish it to be made publicly available or If you are the owner of any included third party copyright material you wish to be removed from this electronic version, please complete the take down form located at:
Appears in Collections:Research Theses

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