Building competitive advantage? : the internet's impact on the value system : a study of the South Australian wine industry / Steve Goodman.

Abstract

Using the South Australian wine industry as a case study, this thesis explores the use of the Internet for marketing purposes and looks at the benefits. The relationships between Internet use for marketing and the benefit realised is then measured using multiple regression analysis. The author seeks to develop a framework for practical use of the Internet for marketing purposes and to illustrate the commercial benefits that arise from this new business strategy.