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Type: Journal article
Title: Ethical marketing in the internet era: a research agenda
Author: Rao Hill, S.
Quester, P.
Citation: International Journal of Internet Marketing and Advertising, 2006; 3(1):19-34
Publisher: Inderscience Publishers
Issue Date: 2006
ISSN: 1477-5212
Statement of
Rao, Sally and Quester, Pascale
Abstract: As other areas of business, internet marketing has been attacked by social commentators and other consumer or general public organisations for alleged unethical practices. This paper identifies areas of ethical concerns that are specific to e-marketing, and determine an agenda of issues that require examination by researchers and practitioners alike, based on a rating of their urgency and importance by internet users. This paper offers a critical examination and key ethical analysis of issues arising in the planning and execution of internet marketing practice. It provides a critical reflection on ethical issues spawn by specific e-marketing strategies and practices. It discusses the ethical implications and consequences of strategies and practices that marketing managers may consider in decision making. It identifies issues perceived as more relevant through a survey, reflecting the priority of consumers' perception. Given these, a convenience sample of avid internet users was selected, the sample population was asked to rate and rank ethical dilemmas.
Keywords: Computing journals; Internet and Web Services; Management journals; Operational Management, Marketing and Services
Description: © Ingenta.
RMID: 0020060875
DOI: 10.1504/IJIMA.2006.008971
Appears in Collections:Business School publications

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