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Type: Conference paper
Title: The marketing performance of international subsidiaries post merger and acquisition
Author: Hewerdine, L. J.
Julian, Craig C.
Welch, C. L.
Part of: 2004 AIB Southeast Asia Regional Conference Proceedings
Publisher: Academy of International Business
Issue Date: 2004
ISBN: 962813406x
Conference Name: AIB Southeast Asia Regional Conference (2004 : Macau, SAR, China)
School/Discipline: Business School
Appears in Collections:Business School publications

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