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|Title:||'Champions' and university-industry relationships|
|Citation:||12th International Colloquium in Relationship Marketing Conference Proceedings, 2004 / Varey, R. (ed./s), pp.CD-ROM 1-CD-ROM 13|
|Part of:||12th International Colloquium in Relationship Marketing Conference Proceedings|
|Publisher:||Waikato Management School|
|Conference Name:||International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)|
|Abstract:||This exploratory study examines the effect of individuals and their characteristics on the formation and management of university-industry relationships. While relationship marketing principles have been developed around private sector markets, this study seeks to explore business-to-business relationship practices between public and private sector institutions, more specifically between universities and industry. Following a literature review, a series of interviews is reported and analysed. Findings reveal the critical importance of individuals for all relationship development processes, possibly as a result of the organizational culture differences prevailing between university and industry. The paper concludes with recommendations for individuals engaged in university-industry relationships.|
relationship development process
|Appears in Collections:||Aurora harvest 2|
Business School publications
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