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https://hdl.handle.net/2440/29368
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DC Field | Value | Language |
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dc.contributor.author | Plewa, C. | - |
dc.contributor.author | Quester, P. | - |
dc.contributor.editor | Varey, R. | - |
dc.date.issued | 2004 | - |
dc.identifier.citation | 12th International Colloquium in Relationship Marketing Conference Proceedings, 2004 / Varey, R. (ed./s), pp.CD-ROM 1-CD-ROM 13 | - |
dc.identifier.uri | http://hdl.handle.net/2440/29368 | - |
dc.description.abstract | This exploratory study examines the effect of individuals and their characteristics on the formation and management of university-industry relationships. While relationship marketing principles have been developed around private sector markets, this study seeks to explore business-to-business relationship practices between public and private sector institutions, more specifically between universities and industry. Following a literature review, a series of interviews is reported and analysed. Findings reveal the critical importance of individuals for all relationship development processes, possibly as a result of the organizational culture differences prevailing between university and industry. The paper concludes with recommendations for individuals engaged in university-industry relationships. | - |
dc.description.uri | http://www.mngt.waikato.ac.nz/icrm2004 | - |
dc.language.iso | en | - |
dc.publisher | Waikato Management School | - |
dc.relation.ispartof | 12th International Colloquium in Relationship Marketing Conference Proceedings | - |
dc.subject | relationship marketing | - |
dc.subject | individual/champion | - |
dc.subject | university-industry relationships | - |
dc.subject | relationship development process | - |
dc.title | 'Champions' and university-industry relationships | - |
dc.type | Conference paper | - |
dc.contributor.conference | International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.) | - |
dc.publisher.place | CD-ROM | - |
pubs.publication-status | Published | - |
dc.identifier.orcid | Plewa, C. [0000-0002-4570-0065] | - |
dc.identifier.orcid | Quester, P. [0000-0001-6872-6973] | - |
Appears in Collections: | Aurora harvest 2 Business School publications |
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