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Type: Conference paper
Title: Effective internet marketing: An integrated approach used by educational institutions
Author: Troshani, I.
Rao Hill, S.
Citation: Proceedings of the International Conference on Electronic Business (ICEB), 2005 / Cheung, W., Du, T. (ed./s), pp.419-424
Part of: Proceedings of the Fifth International Conference on Electronic Business
Publisher: The Chinese University of Hong Kong
Publisher Place: Hong Kong
Issue Date: 2005
ISSN: 1683-0040
Conference Name: International Conference on Electronic Business (5th : 2005 : Hong Kong)
Editor: Cheung, W.
Du, T.
Abstract: The internet and its various applications have been found to be very effective in delivering marketing functions in general and advertising in particular. This paper presents an integrated approach about the way different internet marketing strategies can be used for advertising the degrees of an educational institution using a case study method. This is an important goal for educational institutions in Australia. The paper culminates with a recommendation and a discussion about the ways in which this goal can be accomplished. Challenges associated with the implementation of this integration, including spam, internet market research and target market identification are also discussed.
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Business School publications

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