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Type: Conference paper
Title: The effect of industry structure, learning and innovation on brand performance
Author: Julian, Craig C.
O'Cass, Aron
Weerawardena, Jay
Part of: ANZMAC 2003 Conference Proceedings
Publisher: ANZMAC
Issue Date: 2003
ISBN: 0868039837
Conference Name: Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.)
School/Discipline: Business School
Appears in Collections:Business School publications

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