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Type: Conference paper
Title: Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries
Author: Zucca, G.
Cohen, E.
Goodman, S.
Lockshin, L.
Citation: Wine in the World, Conference II - Markets, Tourism and Globalisation, Florence, Italy. 8-10 June 2006
Publisher: UniCeSV
Publisher Place: Florence, Italy
Issue Date: 2006
Conference Name: Wine in the World Conference (2nd : 2006 : Florence, Italy)
RMID: 0020062817
Appears in Collections:Business School publications

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