Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/35356
Type: Book chapter
Title: The role of employer branding in organisational strategy
Author: Goodman, S.
Citation: Your employer brand - Attract / engage / retain, 2006
Issue Date: 2006
Description: 1st ed.
Provenance: Employer branding - Improving the organisation’s competitive position The resource based view of strategy Four conditions for organisational success (i) Heterogenous organisation (ii) Capabilities must be rare and have value (iii) Capabilities must be hard to replicate (iv) Capabilities must not be easily traded Planning and control structures Emergent self organisation
RMID: 0020063118
Description (link): http://www.fairinvestment.co.uk/Bookshop/Book/Your+Employer+Brand///23993//
Appears in Collections:Business School publications

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.