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Type: Book chapter
Title: The role of employer branding in organisational strategy
Author: Goodman, S.
Citation: Your employer brand - Attract / engage / retain, 2006
Issue Date: 2006
Description: 1st ed.
Provenance: Employer branding - Improving the organisation’s competitive position The resource based view of strategy Four conditions for organisational success (i) Heterogenous organisation (ii) Capabilities must be rare and have value (iii) Capabilities must be hard to replicate (iv) Capabilities must not be easily traded Planning and control structures Emergent self organisation
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Appears in Collections:Aurora harvest 6
Business School publications

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