Adelaide Research & Scholarship
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https://hdl.handle.net/2440/35942
| Type: | Conference paper |
| Title: | Drivers and barriers of mobile marketing: Perceptions from Australian marketing managers |
| Author: | Rao Hill, S. |
| Citation: | Proceedings of ANZMAC 2006/ Yunus Ali, Maria van Dessel (eds.) |
| Publisher: | QUT |
| Publisher Place: | CDROM |
| Issue Date: | 2006 |
| ISBN: | 1741071593 |
| Conference Name: | Australia and New Zealand Marketing Academy Conference (2006 : Brisbane, QLD) |
| Editor: | Ali, Y. Dessel, M. |
| Appears in Collections: | Aurora harvest Business School publications |
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