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Type: Journal article
Title: Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
Author: Farrelly, F.
Quester, P.
Greyser, S.
Citation: Journal of Advertising Research, 2005; 45(03):339-348
Publisher: Advertising Res Foundation
Issue Date: 2005
ISSN: 0021-8499
Statement of
Francis Farrelly, Pascale Quester, Stephen A. Greyser
RMID: 0020072998
DOI: 10.1017/S0021849905050348
Appears in Collections:Business School publications

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