Please use this identifier to cite or link to this item:
|Title:||Characteristics Affecting Consumers’ Perceptions and Preferences for U.S. versus Imported Beef Products|
|Citation:||2003 WCC-72 Meetings in Las Vegas; Paper Presented at 2003 WCC-72 Meeting [electronic resourece]: 29p.|
|Conference Name:||WCC-72 Western Coordinating Committee on Agribusiness. Meeting (2003 : Las Vegas, Nevada)|
|Abstract:||In 2002, consumers from Chicago and Denver participated in an experimental auction and taste panel to elicit willingness to pay for beef originating from the United States, Australia and Canada. Approximately 69% of the consumers were willing to pay a premium of 19% more for a 'Guaranteed U.S.' steak than for an unlabeled steak. When comparing consumers' taste preferences for beef originating from various countries of origin, it appears that a segment of the population prefers the taste and is willing to pay a premium for beef originating from Australia. A larger segment of the experimental population, 34% of the consumers, preferred the taste and was willing to pay a premium for the Canadian steak. However, on average, consumers were willing to pay premiums of approximately 31% and 10% more for the U.S. steak than for the Australian and Canadian steaks, respectively.|
|Appears in Collections:||Agriculture, Food and Wine publications|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.