Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/43066
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dc.contributor.authorRampersad, G.en
dc.contributor.authorQuester, P.en
dc.contributor.authorTroshani, I.en
dc.date.issued2007en
dc.identifier.citationAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs - reputation, responsibility, relevance / Maree Thyne, Kenneth R. Deans and Juergen Gnothpp (eds.): pp. 822-829en
dc.identifier.urihttp://hdl.handle.net/2440/43066-
dc.descriptionANZMAC 2007: Reputation, Responsibility, Relevance Invalid ISBN 9781877156299 as shown on the publicationen
dc.description.abstractDespite the increased prominence of innovation networks comprising university, business and government, empirical studies are still sparse. This is partly due to methodological challenges involved in empirical network research and the subsequent dearth of suitable network scales. To address these issues, a pilot study is conducted based on a particularly innovative network in the Australian wine industry. It adopts a solution of an issue-based network to overcome the challenge of the boundaryless nature of networks. It also surveys multiple key informants within each organization to improve reliability of findings. Based on exploratory factor analysis and reliability testing, the study provides preliminary network scales of acceptable internal reliability and consistent with the dimensions identified in both the network literature and exploratory interviews. The paper concludes with directions for future research.en
dc.language.isoenen
dc.publisherAustralia & NZ Marketing Academyen
dc.relation.ispartofProceedings of ANZMAC 2007en
dc.rights© 2007 ANZMACen
dc.source.urihttp://pandora.nla.gov.au/pan/25410/20080806-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2007/listByAuthor.htmlen
dc.titleTowards more reliable network scalesen
dc.typeConference paperen
dc.identifier.rmid0020076004en
dc.contributor.conferenceAustralian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)en
dc.publisher.placeCDROMen
dc.identifier.pubid45270-
pubs.library.collectionBusiness School publicationsen
pubs.verification-statusVerifieden
pubs.publication-statusPublisheden
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]en
dc.identifier.orcidTroshani, I. [0000-0002-4266-2833]en
Appears in Collections:Business School publications

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