Please use this identifier to cite or link to this item:
|Title:||The diffusion of mobile services in Australia: An evaluation using stakeholder and transaction cost economics theories|
Rao Hill, S.
|Citation:||IADIS International Journal on WWW/Internet, 2007; 5(2):40-57|
|Publisher:||International Association for Development of the Information Society|
|Indrit Troshani, Sally Rao|
|Abstract:||The adoption of mobile services presents enormous opportunities for all stakeholders in the mobile telecommunications industry and society as a whole. This paper uses qualitative evidence to assess the diffusion of mobile services in Australia. Stakeholder and transaction cost economics (TCE) theories are synthesized to provide a guiding framework from which mobile services stakeholders are identified and their interactions described. Interaction conditions, including demand uncertainty, complexity, asset specificity, and frequency, are evaluated in order to provide a diffusion context which enhances our understanding of the transactions that occur among the stakeholders of the mobile industry. We find that while mobile carriers are currently in a dominant position in the industry, in the future, content providers are likely to leverage brand loyalty to become influential stakeholders. This may affect the power balance between them. Both instrumental and normative actions undertaken by Australian stakeholders for the diffusion of mobile services are also evaluated. We find that diverse instrumental actions, such as knowledge building and deployment, subsidy, mobilisation, standard setting, and innovation directive, have been undertaken, but have been ineffective in driving the diffusion of mobile services. The normative actions and their impact on society at large are also highlighted.|
|Keywords:||Mobile services; mobile content; diffusion; stakeholder theory; transaction cost economics theory; Australia|
|Appears in Collections:||Business School publications|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.