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dc.contributor.authorRao Hill, S.-
dc.contributor.authorTroshani, I.-
dc.identifier.citationJournal of Theoretical and Applied Electronic Commerce Research, 2007; 2(2):61-73-
dc.description.abstractMobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified.-
dc.description.statementofresponsibilitySally Rao and Indrit Troshani-
dc.publisherUniversidad de Talca, Facultad de Ingenieria-
dc.rights© 2007 Universidad de Talca - Chile-
dc.titleA conceptual framework and propositions for the acceptance of mobile services-
dc.typeJournal article-
dc.identifier.orcidRao Hill, S. [0000-0002-0118-2841]-
dc.identifier.orcidTroshani, I. [0000-0002-4266-2833]-
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