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Type: Journal article
Title: A conceptual framework and propositions for the acceptance of mobile services
Author: Rao Hill, S.
Troshani, I.
Citation: Journal of Theoretical and Applied Electronic Commerce Research, 2007; 2(2):61-73
Publisher: Universidad de Talca, Facultad de Ingenieria
Issue Date: 2007
ISSN: 0718-1876
Statement of
Sally Rao and Indrit Troshani
Abstract: Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified.
Rights: © 2007 Universidad de Talca - Chile
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Business School publications

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