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Type: Conference paper
Title: The diffusion of style: a qualitative investigation of australian hip hop culture
Author: Arthur, D.
Citation: Proceedings of ANZMAC 2004: Marketing accountablities and responsibilities [online] / Jim Wiley and Peter Thirkell (eds.):www1-www7
Publisher: ANZMAC
Publisher Place: Online
Issue Date: 2004
Conference Name: Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
Abstract: This paper proposes a conceptual model of the evolving roles of style and brands, and the diffusion of subcultural styles based on a qualitative investigation of Australian Hip Hop culture. Drawing on subcultural theory and diffusion research, the author uses ethnographic and interview data to provide a detailed explanation of the evolving roles style and brands play within the Australian Hip Hop culture, and examines the diffusion of subcultural style.
Keywords: Brands; Subculture; Hip Hop; Youth; Style; Fashion; Diffusion; Ethnography
Rights: © 2004 the Author
RMID: 0020080822
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Appears in Collections:Business School publications

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