Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/45424
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dc.contributor.authorArthur, D.en
dc.date.issued2004en
dc.identifier.citationProceedings of ANZMAC 2004: Marketing accountablities and responsibilities [online] / Jim Wiley and Peter Thirkell (eds.):www1-www7en
dc.identifier.urihttp://hdl.handle.net/2440/45424-
dc.description.abstractThis paper proposes a conceptual model of the evolving roles of style and brands, and the diffusion of subcultural styles based on a qualitative investigation of Australian Hip Hop culture. Drawing on subcultural theory and diffusion research, the author uses ethnographic and interview data to provide a detailed explanation of the evolving roles style and brands play within the Australian Hip Hop culture, and examines the diffusion of subcultural style.en
dc.description.urihttp://pandora.nla.gov.au/pan/25410/20050805-0000/130.195.95.71_8081/WWW/ANZMAC2004/CDsite/authors.htmlen
dc.language.isoenen
dc.publisherANZMACen
dc.rights© 2004 the Authoren
dc.subjectBrands; Subculture; Hip Hop; Youth; Style; Fashion; Diffusion; Ethnographyen
dc.titleThe diffusion of style: a qualitative investigation of australian hip hop cultureen
dc.typeConference paperen
dc.identifier.rmid0020080822en
dc.contributor.conferenceAustralia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)en
dc.publisher.placeOnlineen
dc.identifier.pubid43276-
pubs.library.collectionBusiness School publicationsen
pubs.verification-statusVerifieden
pubs.publication-statusPublisheden
Appears in Collections:Business School publications

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