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Type: Conference paper
Title: Hard-core members’ of consumption-oriented subcultures enactment of identity: the sacred consumption of two subcultures
Author: Chalmers, T.
Arthur, D.
Citation: Advances in Consumer Research Volume 35 / Angela Y. Lee and Dilip Soman (eds.): pp. 570-575
Publisher: ACR
Publisher Place: www
Issue Date: 2008
Conference Name: ACRO07 Memphis (25 Oct 2007 : Memphis, USA)
Editor: Lee, A.
Soman, D.
Statement of
Tandy D. Chalmers, Damien Arthur
Abstract: This study investigates how hard-core members of two non-brand focused consumption-oriented subcultures enact their identities. The authors analyzed data collected from prolonged investigations of the North American organized distance running subculture and the Australian Hip Hop culture. Results suggest hard-core members enact their subcultural identities through reverence to sacred objects, times, people, and places. In addition, drawing upon the properties of sacredness outlined by Belk et al (1989), hard-core members experience a sacred-like lifestyle through objectification, commitment, sacrifice, mystery, and ecstasy and flow. These findings imply that sacred subcultural experiences can be enacted in domains traditionally conceptualized as profane.
Rights: © Association for Consumer Research.
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Appears in Collections:Aurora harvest 6
Business School publications

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