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dc.contributor.authorChalmers, T.-
dc.contributor.authorArthur, D.-
dc.contributor.editorLee, A.-
dc.contributor.editorSoman, D.-
dc.identifier.citationAdvances in Consumer Research Volume 35 / Angela Y. Lee and Dilip Soman (eds.): pp. 570-575-
dc.description.abstractThis study investigates how hard-core members of two non-brand focused consumption-oriented subcultures enact their identities. The authors analyzed data collected from prolonged investigations of the North American organized distance running subculture and the Australian Hip Hop culture. Results suggest hard-core members enact their subcultural identities through reverence to sacred objects, times, people, and places. In addition, drawing upon the properties of sacredness outlined by Belk et al (1989), hard-core members experience a sacred-like lifestyle through objectification, commitment, sacrifice, mystery, and ecstasy and flow. These findings imply that sacred subcultural experiences can be enacted in domains traditionally conceptualized as profane.-
dc.description.statementofresponsibilityTandy D. Chalmers, Damien Arthur-
dc.rights© Association for Consumer Research.-
dc.titleHard-core members’ of consumption-oriented subcultures enactment of identity: the sacred consumption of two subcultures-
dc.typeConference paper-
dc.contributor.conferenceACRO07 Memphis (25 Oct 2007 : Memphis, USA)-
Appears in Collections:Aurora harvest 6
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