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Type: Book
Title: International Business: The challenges of globalisation
Author: Wild, J.
Wild, K.
Han, J.
Rammal, H.
Publisher: Pearson
Publisher Place: Essex, UK
Issue Date: 2007
ISBN: 9780733974724
Abstract: This local adaptation of International Business: The challenges of globalisation, 3e, offers academics and students an exciting new approach to the study of international business. The book’s presentation of culture is unrivalled. Culture appears early and is integrated thoroughly throughout the text. This approach, supported by clarity of expression, a concise framework and engaging features and examples, brings the area of international business to life and helps to create a learning resource that both captivates and motivates students. The authors acknowledge that the study of international business is not simply about ‘how to make a profit in other countries’ but also about people, culture, geography, politics, economics and other human and environmental dynamics. The text draws upon these elements, goes beyond a “US-centric” outlook and presents international business as it genuinely is - a rich and dynamic subject.
Description: Previous ed.: International business / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han. Upper Saddle River, NJ : Prentice Hall, 2003.
RMID: 0020081013
Appears in Collections:Business School publications

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