Please use this identifier to cite or link to this item:
Type: Conference paper
Title: Quantifying the Double Jeopardy Relationship
Author: Habel, C.
Rungie, C.
Citation: Proceedings of the 2005 INFORMS Marketing Science Conference, Emory University
Publisher: Goizueta Business School, Emory University
Issue Date: 2005
Conference Name: INFORMS Marketing Science Conference (2005 : Emory University)
Statement of
Cullen Habel and Cam Rungie
RMID: 0020081898
Description (link):
Appears in Collections:Business School publications

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